Strengthening Customer Engagement

March 7th, 2019

Fintech companies are laser-focused on improving consumer engagement—but there is room for traditional banks to gain ground, according to Craig McLaughlin, president and CEO of Extractable. In this video, he shares three ways banks can strategically approach improving the customer experience at their own institutions.

  • The One Trait That Sets Fintechs Apart
  • Improving the Customer Experience
  • Understanding Digital Strategy

Craig McLaughlin is the co-founder and CEO of Extractable Inc., the leading strategic UX and customer insights consultancy, focus solely on financial services organizations. Over the last two decades Extractable has driven strategic plans, provided technical and analytic expertise and developed complex, engaging customer experiences for large-scale financial institutions, community banks, credit unions and fintech startups.