Empire Strikes Back

October 8th, 2018
When Mike Crawford began to work on a new consumer app for Fifth Third Bancorp, he drew upon a diverse professional background that includes economics, marketing, innovation methodology, machine learning and strategy. But he probably didn’t expect that he would also work as a demographer and, on at least one occasion, a counselor. “One of the tasks I had was to figure out how we could become relevant and valuable to the millennial generation, wh...

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Jack Milligan is editor-in-chief of Bank Director, an information resource for directors and officers of financial companies. You can connect with Jack on LinkedIn or follow @BankDirectorEd on Twitter.